A compelling value story and favorable market conditions contributed to excellent growth during our Medicare open enrollment period. Working with our producer partners, our sales teams were at 112 percent of our goals for plans taking effect Jan. 1.
“Access to quality provider access and high quality care, local customer service, and continued access to the SilverSneakers® fitness program were just a few of the plan attributes beneficiaries were looking for,” says Rick Henshaw, director of Medicare sales. “Members came to our producer partners and to our team for a solution.”
Because you share the value of our plans with your clients during open enrollment and throughout the year, your partnership made a difference in our success.
A number of market conditions worked in our favor. Often due to changes in competitors’ plans, many purchasers made the tough decision to start fresh with a new doctor. They saw the advantage of our integrated clinical services and preventive medicine available in all our 25 medical centers.
Hearing from friends and family with positive experiences, these members liked knowing that their new primary care physician would coordinate their care with their medical team, including access to physicians in more than 60 specialties and sub-specialties.
They also appreciated our extensive options for care, including the round-the-clock Consulting Nurse Service, walk-in CareClinics, and the ability to email their doctor.
Henshaw expects the growth trend in our Medicare plans to continue in the months ahead. He notes that we’ve entered into the Medicare special enrollment period. If you have questions, we recommend contacting your sales executive.